The rise of social media has led to changes in how entrepreneurs carry out their day-to-day
activities. Studies on social media and entrepreneurship are relatively new and fragmented …

With the rapid development of the Internet and new media, the enormous data from social
media and other public platforms have attracted increasing attention to user behavior …

This bibliometric review explores the role of social media in small-and medium-sized
enterprises (SMEs) by examining the current literature and identifying research gaps. A …

Despite the worldwide rapidly growing social media use, previous surveys have shown an
adoption rate below average among SMEs (small and medium-sized enterprises). The …

Purpose This research investigates the role that having a trademark and a social media
presence play in the development of international activities as well as their influence on …

Social networks are particularly significant in marketing and advertising because they
provide platforms that offer interactive network channels to develop consumer brands …

Accelerated by the COVID-19 pandemic, the long-anticipated digital transformation of
traditional retail has become the new reality. Retailers are responding to changes in …

The main purpose of this study is to develop and empirically examine an integrated
theoretical model to understand the relationship between Startups' livestreaming (SLS) …

The adoption of social media metrics by small and medium-sized enterprises (SMEs) has
become a critical tool for engaging customers and enhancing strategic outcomes. However …

This paper proposes the innovative approach of Strategic Engineering to Fashion Industry in
order to redesign the Supply Chain of Medium Size Enterprises active in high quality Made …