Brand management and sustainability: exploring potential for the transformative power of brands
U Golob, M Burghausen, J Kernstock… - Journal of Brand …, 2022 - Springer
The aim of this Special Edition of six papers is to advance our knowledge of the role that
brands can adopt in meeting various objectives of sustainability. Each article advances …
brands can adopt in meeting various objectives of sustainability. Each article advances …
[HTML][HTML] Building a Sustainable Future: Challenges, Opportunities, and Innovative Strategies for Destination Branding in Tourism
The current sustainability concerns affect visitors' behavior and competitiveness of
destinations. For these reasons, the destinations need sustainable and innovative branding …
destinations. For these reasons, the destinations need sustainable and innovative branding …
Conceptualizing, measuring, and managing marketing assets: developing the marketing assets, communication focus, and capability nexus
P Foroudi - Corporate Reputation Review, 2023 - Springer
Marketing assets are a source of competitive advantage for hospitality and tourism
companies and an essential driver of their performance. The concept of marketing assets is …
companies and an essential driver of their performance. The concept of marketing assets is …