Currently, social media has become deeply ingrained in our society, enabling and
facilitating electronic commerce. Recent data reveals that a significant majority of …

Purpose This study aims to explore the relationship between Generation Z (or Gen Z)
consumers' decision-making styles and electronic word-of-mouth (eWOM) use in the tourism …

As housing demand rose post-COVID-19, new mortgage buyers with distinct preferences
are entering the market. Nevertheless, the mortgage purchasing process can prove intricate …

Purpose This study aims to investigate the influence of customer satisfaction and brand
loyalty on hotel guests' repurchase intentions when they experience consumer confusion …

Purpose With rapidly changing marketing landscape, nowadays, the formulation of various
marketing strategies is increasingly focused on how consumers tend to make decisions. To …

Purpose: This study examines how social media affects the fashion business, paying
particular attention to how it modifies customer choices, attitudes, and perceptions. It looks at …

The children's fashion retail industry is very competitive. As a retailer, Matahari Departement
Store needs to consider which customer experience elements drive customer satisfaction …

Purpose: Shopee, Indonesia's most frequently visited marketplace in November 2023, had
427.2 million visits. Supported by the live streaming feature, Shopee has become the most …

This study aims to determine the effect of the role of influencers, affiliate marketing, and
online customer reviews at Shopee through TikTok content on Generation Z purchasing …

Consumer involvement is an important factor in shaping consumer behavior, such as
purchase intention, satisfaction, and loyalty. However, scholars have not explored its impact …