The proliferation of social media platforms and corresponding consumer adoption in recent
years has precipitated a paradigm shift, significantly altering the ways customers engage …

The purpose of this study was to explore the motivation of young consumers' use of TikTok
(Douyin) in China and how such motivations may relate to influencer videos' persuasion …

Abstract Hedonic-motivation systems (HMS)—systems used primarily to fulfill users' intrinsic
motivations—are the elephant in the room for IS research. Growth in HMS sales has …

Liking behavior in social media is growing in popularity. Yet there has been a lack of
research and understanding of the factors that motivate users to click “like” in social media …

Digital transformation is currently one of the most prominent topics in information systems
research. Existing work in this context mainly focuses on the digitalisation of business …

Uses and gratifications (U&G) is a media use paradigm from mass communications research
that guides the assessment of consumer motivations for media usage and access. It has …

Recent research explaining Internet usage has both extended and challenged the uses and
gratifications approach to understanding media attendance by discovering" new" …

Internet addiction has been identified as a pathological behavior, but its symptoms may be
found in normal populations, placing it within the scope of conventional theories of media …

Why and how people choose to use a particular computer-mediated communication (CMC)
technology is a major concern. This study seeks to address the issues by applying the uses …

The current study examined how task performance enhancement, easiness, important
others' opinions, entertainment motivation, information seeking motivation, and social …