How social, environmental, and economic CSR affects consumer‐perceived value: Does perceived consumer effectiveness make a difference?
R Currás‐Pérez, C Dolz‐Dolz… - Corporate Social …, 2018 - Wiley Online Library
This study analyzes the influence of consumer‐perceived dimensions of corporate social
responsibility (CSR) from a sustainable development approach (ie economic, social, and …
responsibility (CSR) from a sustainable development approach (ie economic, social, and …
[HTML][HTML] Effects of Corporate Social Responsibility on consumer brand loyalty
JJ Rivera, E Bigne, R Curras-Perez - Revista Brasileira de Gestão de …, 2019 - SciELO Brasil
Purpose: This paper analyses the influence of CSR associations on brand loyalty. We
propose a theoretical model that includes the mediating role of brand awareness, brand …
propose a theoretical model that includes the mediating role of brand awareness, brand …
Efeitos da Responsabilidade Social Corporativa na lealdade do consumidor com a marca
JJ Rivera, E Bigne, R Curras-Perez - Revista brasileira de gestão de …, 2019 - SciELO Brasil
Objetivo–Este trabalho analisa a influência das associações de RSC na lealdade em
relação à marca. Propomos um modelo teórico que inclui o papel mediador da percepção …
relação à marca. Propomos um modelo teórico que inclui o papel mediador da percepção …
Golfharrastajien näkemyksiä yhteiskuntavastuusta
AE Valtonen - 2024 - osuva.uwasa.fi
Ilmastokriisi, sosiaaliset ongelmat ja taloudellinen eriarvoisuus huolestuttavat muun
maailman ohella myös urheilutoimijoita ja urheilun kuluttajia. Vastuullisuuden teemat …
maailman ohella myös urheilutoimijoita ja urheilun kuluttajia. Vastuullisuuden teemat …
Atención al gap entre RSE percibida y esperada por los empleados: una nueva aproximación estratégica
AA Herrera - Dirección y Organización, 2019 - revistadyo.es
Para mejorar la toma de decisiones estratégicas y desarrollar iniciativas y programas de
responsabilidad social empresarial (RSE) más efectivos y eficientes, es necesario contar …
responsabilidad social empresarial (RSE) más efectivos y eficientes, es necesario contar …
[PDF][PDF] Does perceived CSR prompt quality, satisfaction and loyalty to tourism destination?
M Zanfardini, LA Simó, EB Alcañiz - Scientific Committee, 2013 - researchgate.net
According to the ATMC 2013 theme, place implies interaction between individuals and the
physical location. Focusing on this interaction, our research analyze to what extent tourists …
physical location. Focusing on this interaction, our research analyze to what extent tourists …
[PDF][PDF] CORPORATE SOCIAL RESPONSIBILITY AND BUYING BEHAVIOUR OF CONSUMERS IN ABIA STATE, NIGERIA
OA Onuoha, AG Agu, SG Etuk - … MANAGEMENT EDUCATION IN …, 2020 - researchgate.net
Corporate social responsibility (CSR) as a promotional strategy, is gaining popularity among
firms. CSR enables firms to satisfy the needs of the society through voluntary social …
firms. CSR enables firms to satisfy the needs of the society through voluntary social …
[DOC][DOC] Eje temático: Administración y comercialización turística¿ CÓMO IMPACTA LA RSC EN EL VALOR DE LAS MARCAS TURÍSTICAS? LA PERCEPCIÓN DE …
M Zanfardini, LI Tamagni, E Bigné - researchgate.net
Los países, regiones y ciudades, en tanto destinos turísticos (en adelante DT), son
considerados marcas turísticas. Según Kotler y Gertner (2002) los consumidores tienen …
considerados marcas turísticas. Según Kotler y Gertner (2002) los consumidores tienen …
[图书][B] An examination regarding the role of corporate social responsibility in banking institutions as a tool for improving brand trust and consumers loyalty
AA George - 2015 - search.proquest.com
The specific research problem is the lack of empirical evidence showing that Corporate
Social Responsibility (CSR) is related to improved brand trust and consumer loyalty, two …
Social Responsibility (CSR) is related to improved brand trust and consumer loyalty, two …
[PDF][PDF] EFECTOS DE LAS ASOCIACIONES DE RSC EN EL VALOR DE MARCA DE DESTINOS TURÍSTICOS
LA Simó, EB Alcañiz, M Zanfardini - aecit.org
El presente trabajo tiene por objetivo medir los efectos de las asociaciones de la
Responsabilidad Social Corporativa (RSC) en la construcción del valor de marca basada …
Responsabilidad Social Corporativa (RSC) en la construcción del valor de marca basada …