Objective: A sense of belonging–the subjective feeling of deep connection with social
groups, physical places, and individual and collective experiences–is a fundamental human …

The growing use of social media among Internet users produces a vast and new source of
user generated ecological data, such as textual posts and images, which can be collected …

Augmented reality (AR) filters are a popular social media feature affording users a variety of
visual effects. Despite their widespread use, no research to date has examined either …

Artificial intelligence (AI) technology has vastly reshaped user experiences on social media.
AI-powered social media use and its outcomes largely depend on how users collaborate …

Internet users are increasingly becoming self-publishing consumers. Applying the Uses and
Gratifications (U&G) perspective, this study investigated how people use TikTok in terms of …

As an over-the-top (OTT) and non-subscription-based video-on-demand media service,
mobile short-form video application (eg, TikTok or Douyin) is a free video-sharing social …

The constant development of online social media features and related services has
constantly attracted and increased the number of social media users. But, at the same time …

Augmented reality (AR) tools can increase the effectiveness of traditional marketing
approaches. This study tests the effectiveness of AR advertising in the specific context of …

• Why do people behave and think the way they do?• What makes people choose certain
products and services?• How does consumption affect our everyday lives? Informed by …

The current research explores differences between Facebook, Twitter, Instagram, and
Snapchat in terms of intensity of use, time spent daily on the platform, and use motivations …