Purpose This paper aims to bridge the extended reality framework and the luxury hospitality
literature by providing insights into how immersive technologies using artificial intelligence …

Food allergic reactions in restaurant settings are regularly reported, including fatalities. The
risk of dining out with food allergies is well documented, and is in part attributed to …

Virtual reality (VR) stores are gaining popularity as they are highly interactive and enhance
the consumer experience, allowing consumers to browse, engage, interact, and potentially …

Empowered by artificial intelligence (AI), luxury tourism and hospitality brands are
increasingly using personalized recommendations as a novel approach to engage …

Purpose Although the importance and variety of emotions have been emphasized in existing
literature, studies on discrete emotions remain limited. This study aims to propose a method …

The increasing preference of consumers to purchase luxury online has caught the attention
of luxury retailers over time. It has encouraged retailers to formulate strategies that boost …

Purpose Drawing upon the natural resource-based view (NRBV), the present study explores
the role of green dynamic capability (GDC) as a mediating variable in the relationship …

Research on luxury tourism and hospitality has been predominantly conducted in Euro-
American contexts and is oftentimes based on consumers' perspectives, which calls for more …

With the rise in luxury marketing and the opening of Halal markets, luxury brands have
begun to penetrate the lives of Muslim consumers. This has been accelerated particularly …

Given the importance of semiotics and destination image (TDI) in the field of tourism and
hospitality marketing, this study proposes a conceptual model that integrates Peirce's …