Over the last few years, the concept of online loyalty has been examined extensively in the
literature, and it remains a topic of constant inquiry for both academics and marketing …

The digital age is a game-changer for the communication between organizations and
stakeholders. Relationships are pivotal to public relations. However, their …

The global COVID-19 outbreak and consequent lockdown pushed consumers to engage in
more e-shopping, which could lead to e-impulse purchases (e-IB). The purpose of this study …

Customer loyalty or repeat purchasing is critical for the survival and success of any store. By
focusing on online stores, this study investigates the moderating role of habit on the …

Motivated by the lack of knowledge of what factors deterring Internet users from adopting the
Internet shopping in developing cultures, this investigation is therefore intended to underline …

This study extends literature on e-commerce trust and repurchase intentions by exploring
the role of swift guanxi and the perceived effectiveness of institutional mechanisms (PEEIM) …

Social commerce enables companies to promote their brands and products on online social
platforms. Companies can, for instance, create brand pages on social networking sites to …

Analyzing customer satisfaction: users perspective towards online shopping | Emerald Insight
Books and journals Case studies Expert Briefings Open Access Publish with us Advanced …

Switching costs and customer satisfaction may differently affect marketing strategy.
Managers would benefit from knowing how different switching costs (financial, procedural …

The proliferation of the Internet has not only allowed businesses to offer their products and
services through web-based applications, but it has also undermined their ability to retain …