Inovasi Pemasaran Digital: Mendukung Umkm Dalam Mengelola Bisnis Secara Efektif

WP Putra, Z Akbar, S Santosa… - Community …, 2023 - journal.universitaspahlawan.ac.id
Abstract Peningkatan peran Usaha Mikro, Kecil, dan Menengah (UMKM) dalam
perekonomian lokal mendorong pentingnya inovasi pemasaran digital. Pengabdian …

Analysis of the Impact of Digital Technology on MSME Business Growth in Bandung City: Case Study on the Use of E-commerce, Digital Marketing, and Online …

WP Putra, FA Hayati, J Andriani… - West Science Journal …, 2023 - wsj.westscience-press.com
This study looks into how digital technology has affected the expansion of MSMEs (micro,
small, and medium-sized enterprises) in Bandung City. It focuses on online management …

Brand Trust, Social Media, and Repurchase Intention: A Case Study of Le Minerale Consumers in Indonesia

WP Putra, M Mukhid, M Murthada - International Journal of Business, Law …, 2024 - ijble.com
This research investigates the dynamic interplay between brand trust, social media
engagement, and repurchase intention, focusing on Le Minerale consumers in Indonesia …