The COVID-19 pandemic has led to a drastic increase in the use of digital platform-based
subscription services and to a number of online subscription services based on such …

Despite the rapid growth of the mobile shopping market, major market participants are
continuing to suffer operating losses due to severe competition. To solve this problem, the …

The purpose of this study is to understand the characteristics of O2O service which is
emerging recently and to look for ways to take advantage of it. Recently, the emergence of …

Social commerce is a term derived from the fusion of social media and e-commerce. This
study aims to classify social commerce benefits as social benefits, confidentiality benefits …

Purpose-This study aimed to verify some cues for invigorating sales of mobile social
commerce companies by analyzing differences in consumers' perceptions on characteristics …

현재 모바일 쇼핑 시장의 빠른 성장에도 불구하고 주요 사업자들은 심한 경쟁 속에서 지속적인
영업적자를 기록하고 있다. 이 문제를 해결하기 위해서는 모바일 쇼핑 시장은 과도한 …

본 연구는 모바일 커머스에서 고객만족과 재 구매의도에 영향을 미치는 시스템, 정보, 서비스
품질에 관한 요인에 대하여 살펴보고, 모바일 친숙도가 이러한 품질과 고객만족간의 관계에서 …

Purpose-The aim of this study is to develop an empirical model of the effects of traditional
market service quality factors on customer value, relationship quality, and behavior. The …

This research investigates the characteristics of the mobile social commerce and explores
the moderating effects of perceived risk and price sensitivity. This survey targeted …

This study attempted to identify various variables that affect satisfaction and continued use
intention of the subscription economy services. Through previous research studies …