This paper defines the Metaverse in the business environment using a holistic lens,
highlighting opportunities and challenges. The research is based on a systematic literature …

This study proposes that the proficient use of big data enables organizations to respond
swiftly to market opportunities and threats, leading to positive business outcomes. Drawing …

Despite the metaverse's potential to transform digital business, there remains a scarcity of
research investigating on how content marketing affects users' intention to use the …

The development of tools and technologies of the fourth industrial revolution wave hasa
direct impact on almost the entire multifaceted space of human activity, and the marketing …

The purpose of this conceptual article is to document major threats to online survey data
quality through the lens of current practices in the marketing research industry. The Fair …

Digital innovation, data analytics, and changing consumer behavior are all driving major
changes in the marketing management field. This article examines the state of marketing …

The objectives of this chapter are to explore some of the most critical trends that reshaping
marketing and driving marketing practitioners, marketing education and academic research …

Despite the metaverse's potential to transform digital business, there remains a scarcity of
research investigating on how content marketing affects users' intention to use the …

Eri ammattialoihin liitetään herkästi mielikuvia, joiden perusteella tehdään oletuksia alan
työntekijöistä ja jopa valitaan oma ammatti. Aloihin liittyviä mielikuvia on myös niiden …