This study aims to investigate the development of 'marketing innovation'defined as the
implementation of new marketing practices involving significant changes in the design …

Innovation is attracting increasing attention from public authorities, enterprises, and
academics. Although emerging evidence has indicated that marketing innovation should be …

Human capital appears to be at the core of business strategies helping firms to recover from
the catastrophic effects of COVID19 and bounce back effectively. The book in hand provides …

Purpose This paper aims to analyse the relationships between management innovation,
marketing innovation, technological innovation and the personnel involved in science …

Complementarities between technological and non-technological innovation are crucial
determinants of firm performance. Although innovation complementarity has been …

Organizations' survival ability is increasingly constrained by their innovation possibilities,
that is, by their capacity to create and share knowledge in order to cope with new and more …

The adoption of marketing innovations can contribute to the sustainability of a firm. However,
research on the types of marketing innovations and their effects is limited. The purpose of …

Activities performed from the conception of the product to the delivery to support the
business have been at the center of marketing. Crises like COVID-19 have brought pivotal …

Based on the two knowledge dimensions of availability and accessibility, this study
investigates the influence of cooperation with external organizations on technological …

The sharing economy's ride-hailing sector is marked by fierce competition and continuous
innovation. This study investigates the competitive dynamics of this industry, focusing on the …