Virtual reality (VR) and Augmented Reality (AR) have undergone technical evolutions over
the last few decades including improvements in immersion and the feeling of telepresence …

Augmented reality presents numerous opportunities and challenges for marketers to enrich
the retail shopping experience. Although the technology is well established, practical …

Owing to the unprecedented advancements in digital technologies adopted for use in
marketing tourism, their use in tourism is expected only to gain momentum. The purpose of …

Facilitated by emerging technologies, the immersive digital museum reflects disruptive
innovation in today's tourism experience and offers a multidimensional experience different …

Creating and delivering memorable experiences for tourists constitute the essence of
tourism and tourism management. Technological developments, such as virtual reality (VR) …

This study uses meta-analytic structural equation modeling to investigate the applicability of
the Technology Acceptance Model (TAM) in predicting tourists' adoption of extended reality …

We explore the interplay between social currency (SC) and consumer engagement on social
networks. We use text analyses based on both human coding and machine learning asisted …

新冠肺炎疫情最严峻时期, 人员流动受到严格限制, 实地旅游活动受到极大影响, 虚拟博物馆,
云旅游, 虚拟景区等形式得到快速发展, 虚拟旅游能否促进甚或一定程度替代疫后实地旅游的 …

Tourists' experiences in touristic learning settings are largely informed by their cognitive
participation, where mindfulness plays a critical role. The tourism literature has rarely …

Purpose This study aims to investigate the predictive technology acceptance models and
their evolution in the tourism context. These predictive models make a knowledgeable …