Understanding the motivation of purchase decision making of KPOP Seventeen's merchandise in Weverse Shop

E Alexandrina, L Ramonita, A Anindita - Jurnal Mantik, 2024 - iocscience.org
In the midst of society and the economy gradually recovering after COVID-19, there is one
group that seems to be continuing to strengthen: Korean Idol lovers. In Jakarta alone, the …

Viral Marketing Strategy Through Edutainment Content Clash of Champions by Ruangguru: Strategi Viral Marketing Melalui Konten Edutainment Clash of Champions …

TM Assalamah - … -Journal Of Media and Communication Science, 2024 - jcomm.unram.ac.id
The increased use of the internet, predominantly by Generation Z, provides opportunities for
Edutech players to develop marketing strategies through viral marketing on social media …