[HTML][HTML] On the role of social media platforms in the creator economy
Despite their transformative importance, the perspective and role of social media platforms
in the creator economy remains understudied. In this research, we examine the role of …
in the creator economy remains understudied. In this research, we examine the role of …
GNN-IR: Examining graph neural networks for influencer recommendations in social media marketing
With the notable growth of the Internet, a number of platforms have emerged and attracted
an enormous number of users. Based on the impact of these platforms, some 'influencers' …
an enormous number of users. Based on the impact of these platforms, some 'influencers' …
Exploring online social platform affordances for digital creators: a multi-method approach using qualitative and configurational analysis
Purpose This study explores the key platform affordances that online social platform
providers need to offer digital creators to strengthen the creator ecosystem, one of the …
providers need to offer digital creators to strengthen the creator ecosystem, one of the …
A two-actor model for understanding user engagement with content creators: Applying social capital theory
The emergence of video sharing platforms has given rise to the creation and consumption of
tourism-related content. However, there is limited knowledge about the characteristics of …
tourism-related content. However, there is limited knowledge about the characteristics of …
Peripheral creator cultures in India, Ireland, and Turkey
Drawing on Indian, Irish, and Turkish YouTube creators' perceptions of their work, this article
focuses on peripheral creator work cultures to broaden the understanding of creator labor …
focuses on peripheral creator work cultures to broaden the understanding of creator labor …
The Monetisation of Toxicity: Analysing YouTube Content Creators and Controversy-Driven Engagement
YouTube is a major social media platform that plays a significant role in digital culture, with
content creators at its core. These creators often engage in controversial behaviour to drive …
content creators at its core. These creators often engage in controversial behaviour to drive …
[HTML][HTML] Content creators at a crossroads with decentralized social media
H Khobzi, AI Canhoto, MS Ramezani - Business Horizons, 2024 - Elsevier
Social media have become an important channel and source of income for content creators.
However, the owners of centralized social media platforms may engage in practices and …
However, the owners of centralized social media platforms may engage in practices and …
Winner-Take-All? Visibility, Availability, and Heterogeneity on Webcam Sex Platforms
E Jokubauskaitė, B Rieder… - Social Media+ …, 2023 - journals.sagepub.com
Online platforms have profoundly changed the organization of work in many economic
sectors, and the sex industry is no exception. Webcam sex platforms, in particular, host large …
sectors, and the sex industry is no exception. Webcam sex platforms, in particular, host large …
Collaborative cultural intermediation and communitainment value in the creator economy: The expanding case of Webtoons
D Wang, B Yecies - Emerging Media, 2023 - journals.sagepub.com
A robust web of semi-veiled unpaid cultural intermediation in the South Korean-born
Webtooniverse is marking a rapidly shifting ecology of an emergent digital mediasphere …
Webtooniverse is marking a rapidly shifting ecology of an emergent digital mediasphere …
Identifying consumer-based digital content marketing consumption motives: a qualitative study
S Gupta, R Dutt - Journal of Advances in Management Research, 2024 - emerald.com
Purpose This study attempts to enrich the digital content marketing (DCM) literature by
identifying consumer-based DCM consumption motives and the preferable content …
identifying consumer-based DCM consumption motives and the preferable content …