Recently, green financing has become a popular technique for dealing with environmental
issues. However, whether green financing is effective in addressing current global …

In recent years, discussions on green purchasing have increased; most studies were
concentrated in developed countries, with limited studies conducted in developing countries …

Environmental degradation is a serious problem in modern civilization as it causes changes
in consumer behavior towards ecologically responsible purchasing. In order to understand …

The aim of the article is to examine the impact of green marketing on consumer behavior in
the market for products containing palm oil. The first chapter addresses the theoretical …

Pro-environmental behaviour (PEB) helps individuals to minimize the negative effects of
their actions on the environment; for example, by recycling and reducing energy …

Green consumption is evolving and has received much attention from retailers and
academic. Previous studies reveal a gap among green purchase intention and green …

In recent years, there has been a growing concern about the environmental impacts of
consumers' behaviour. As this environmental awareness increases, consumers tend to focus …

Green purchase behavior emerges in the agri-food sector with the increasing awareness of
the negative environmental impacts of agricultural production intensification. The agri-food …

Live-streaming e-commerce has boosted the marketing vitality and possibilities of green
agricultural products. However, academic research on this emerging marketing method …

Green finance is significant since it is the first organized effort by the financial industry to link
financial performance with a positive environmental impact. Green finance products are …