Electronic commerce has shown exponential growth over the past decade, but the impact of
COVID-19 has exceeded all expectations. Based on the theory of planned behavior, this …

The growth of the “Internet” and the subsequent use of smartphones has led to heavy social
media usage in recent years. Social media campaigns have been successful in influencing …

Otomotiv sektörü bir ülkedeki birçok sektörü etkileyen ve ekonomik anlamda ülkenin
kalkınması konusunda lokomotif görevi gören sektörlerden biridir. Gerek yabancı markalı …

Following the trend of green product consumption, farmers' markets sell green products and
have gradually developed the promotion of environmentally friendly knowledge of food and …

Consumer emotions have been explored from a broader perspective. However, the
influence of specific emotions (such as guilt) in consumer decision-making remains …

In line with the substantial expected growth of the Muslim market, the opportunities for Halal
food businesses are favourable. It is projected that the Muslim market will grow more than …

Consumer purchase involvement for various product categories has been an area of
attention for both academicians and marketers for so long. However, developing countries …

One of the problems for international marketers is that whether a foreign product has more or
less preference for consumers in different countries. These preferences are mainly related to …

Otomotiv sektörü bir ülkedeki birçok sektörü etkileyen ve ekonomik anlamda ülkenin
kalkınması konusunda lokomotif görevi gören sektörlerden biridir. Gerek yabancı markalı …

The current development of the internet is not only a medium for information and
communication, but the internet can fulfill people's desires for practical shopping, namely …