Abstract “Lookalike” products, including counterfeits and copycats, are increasingly common
in today's global marketplace. Four lab experiments were conducted involving 653 …

Purpose This study aims to assess both internal and external factors that impact consumer
attitudes and intentions with regard to the purchase of non-deceptive counterfeits. More …

Purpose The continuous evolution of e-commerce with young consumers' growing interest in
online shopping has transformed the retail landscape across the world. With the surge in …

The growth of social media (SM) has contributed to the retail industry. Academics and
professionals are specifically intrigued by how the fusion of SM might address the issue of …

Tourism product brand biographies are crucial for establishing meaningful emotional
connections between tourists and destinations through tourism products. Using three …

Brand biographies trace a brand's evolution to position it as an underdog (ie, passion and
determination that lead to success despite limited resources) or a topdog (ie, success based …

What Defines Counterfeiting? A Timeline Analysis of the Definitions Page 1 641 Volume and
Issues Obtainable at Center for Sustainability Research and Consultancy Journal of Business …

Purpose-Small independent brands from local companies often use underdog positioning to
compete with established global brands. However, whether the effectiveness of underdog …

This paper explores the extent to which companies incorporate best practices for the
governance of sustainability in the Middle East. The empirical content in this paper is based …

Copycatting (ie, imitating visual traits) a famous spokes-character (eg, Tony the Tiger) on a
product package is a common marketing tactic. However, whether, when, and how such …