Importance-Performance Analysis of Entertainment Industry
In this paper an attempt was made to assess the service quality aspects of the Indian
entertainment industry among the customers of Direct to Home (DTH) and Cable Television …
entertainment industry among the customers of Direct to Home (DTH) and Cable Television …
[PDF][PDF] A Study on Consumer Brand Preference with Reference to DTH in Rural Area
VV Anand, R Renganathan… - Indian Journal …, 2016 - sciresol.s3.us-east-2.amazonaws …
Indian rural market has a vast size and demand base. Considering this huge potential
markets, companies started to concentrate more on this markets. One of them is DTH …
markets, companies started to concentrate more on this markets. One of them is DTH …
The path from brand communities through word of mouth to the intentions to adopt video streaming services: a two-stage framework
K Barajas-Portas… - International Journal of …, 2018 - inderscienceonline.com
Word of mouth has been praised as a marketing tool that fosters business growth. This
paper analyses the links between brand communities, word of mouth, and intention to adopt …
paper analyses the links between brand communities, word of mouth, and intention to adopt …