Under the development of interdisciplinary fusion, user research has been greatly
influenced by technology-driven neuroscience and sensory science, in terms of thinking and …

For many consumer goods, the visual appearance is a vital determinant of market success.
Although there is an emerging literature on how objective design characteristics drive …

Obtaining information from the world is important for survival. The brain, therefore, has
special mechanisms to extract as much information as possible from sensory stimuli. Hence …

Eye movements as the indicators of human information processing have been studied in
many domains. However, it is not clear how users' eye movements differ among specific …

Despite widespread use in advertising, scholars have not been able to agree if taboo
themes have a positive effect on advertising outcomes. The conflicting findings in prior …

Products with interactive interfaces can be seen everywhere, and product interface design
aesthetics is a topic that has begun to receive wide attention. Consumers' perceptions of …

Visual complexity is relevant for many areas ranging from improving usability of technical
displays or websites up to understanding aesthetic experiences. Therefore, many attempts …

The concept of “visual complexity” is related to spatial complexity. From landscapes to
paintings and fractals, aesthetic appeal is directly related to spatial complexity (or, at least, to …

We aimed to investigate the effects of the visual complexity of in-vehicle information display
and driver's age in a driving context. A driving simulator study was conducted where …

Familiarity and novelty are fundamental yet competing factors influencing aesthetic
preference. However, whether people prefer familiar paintings or novel paintings has not …