Organizations continue to make investments in social media with the hope that it will help
their sales force in improving engagement with customers. The academic literature on social …

Increasing globalization and rapid digitization across industries have led to greater
international competition. Furthermore, the emergence of new innovation has created both …

In today's world, social media is playing an indispensable role on the learning behavior of
university students to achieve sustainable education. The impact of social media on …

Background and aims Phubbing can be described as an individual looking at his or her
mobile phone during a conversation with other individuals, dealing with the mobile phone …

Purpose In recent years, social media have attracted considerable attention. Hence, the
purpose of this paper is to conduct a critical literature review of social media research with …

The aim of this work is to analyze both the reasons that young adults exhibit phubbing
behaviors and the effects of these behaviors on their lives. Following a qualitative research …

This research analyzes marketing through electronic media and social media as well as
purchasing decisions on e-commerce sites; testing whether marketing through electronic …

Virtual communities consist of social media users whose relationships are strengthened
through information and knowledge transfers, as well as interactions among members. A …

This article examines how social collaborative technologies have changed the nature and
scope of e-participation, showcasing several popular modes of engagement. It argues that …

The explosion of online social networks (OSN) has created an interactive and
communicative global phenomenon that has enabled billions of users to connect to other …