[HTML][HTML] Artificial intelligence (AI) applications for marketing: A literature-based study

A Haleem, M Javaid, MA Qadri, RP Singh… - International Journal of …, 2022 - Elsevier
Artificial Intelligence (AI) has vast potential in marketing. It aids in proliferating information
and data sources, improving software's data management capabilities, and designing …

[HTML][HTML] Unveiling the dynamics of AI applications: A review of reviews using scientometrics and BERTopic modeling

R Raman, D Pattnaik, L Hughes… - Journal of Innovation & …, 2024 - Elsevier
In a world that has rapidly transformed through the advent of artificial intelligence (AI), our
systematic review, guided by the PRISMA protocol, investigates a decade of AI research …

Transforming business using digital innovations: The application of AI, blockchain, cloud and data analytics

S Akter, K Michael, MR Uddin, G McCarthy… - Annals of Operations …, 2022 - Springer
This study explores digital business transformation through the lens of four emerging
technology fields: artificial intelligence, blockchain, cloud and data analytics (ie, ABCD) …

Big data driven supply chain design and applications for blockchain: An action research using case study approach

B Sundarakani, A Ajaykumar, A Gunasekaran - Omega, 2021 - Elsevier
Blockchain appears to still be nascent in its growth and a relatively untapped asset. This
research investigates the need of blockchain in Industry 4.0 environment from Big Data …

Artificial intelligence and blockchain implementation in supply chains: a pathway to sustainability and data monetisation?

N Tsolakis, R Schumacher, M Dora… - Annals of Operations …, 2023 - Springer
Digitalisation is expected to transform end-to-end supply chain operations by leveraging the
technical capabilities of advanced technology applications. Notwithstanding the operations …

[PDF][PDF] Convergence between Blockchain and the Internet of Things

A Cruz - International Journal of Technology, Innovation and …, 2021 - journals.gaftim.com
The objective of this study was to determine the effectiveness of a particular
convergencemodel for IoT and blockchain. Multiple regression model was selected to …

[HTML][HTML] How is blockchain used in marketing: A review and research agenda

D Jain, MK Dash, A Kumar, S Luthra - International Journal of Information …, 2021 - Elsevier
Blockchain technology is the need of the hour today, due to its strong pillars of distribution,
decentralisation, encryption, immutability and tokenization. It has a growing scope in various …

Blockchain and AI technology convergence: Applications in transportation systems

P Singh, Z Elmi, Y Lau, M Borowska-Stefańska… - Vehicular …, 2022 - Elsevier
The blockchain and artificial intelligence (AI) have been the focal point of innovations and
received increasing attention of the community over the last years. The blockchain …

Applications of artificial intelligence and machine learning within supply chains: systematic review and future research directions

H Younis, B Sundarakani, M Alsharairi - Journal of Modelling in …, 2022 - emerald.com
Purpose The purpose of this study is to investigate how artificial intelligence (AI), as well as
machine learning (ML) techniques, are being applied and implemented within supply chains …

Multi‐aspects AI‐based modeling and adversarial learning for cybersecurity intelligence and robustness: A comprehensive overview

IH Sarker - Security and Privacy, 2023 - Wiley Online Library
Due to the rising dependency on digital technology, cybersecurity has emerged as a more
prominent field of research and application that typically focuses on securing devices …