Abstract The International Journal of Consumer Studies (IJCS) is a distinguished 45‐year‐
old peer‐reviewed international journal in the field of multidisciplinary consumer research …

Consumers' green products awareness is significant in indicating the way of the green
products buying decision. This study aims to investigate the sources of consumers' …

This article examines the relationship between consumers' awareness and knowledge to
effective consumers' behaviors. This study employs survey technique to measure three …

Big data's big utopia was personified towards the end of 2012. In perhaps the most
underplayed tech moment in the first dozen years of the new millennium, Google brought …

In recent decades, US gun rights lobbying groups, politicians, courts, and market actors
have sought to responsibilize US consumers to use firearms to address the societal problem …

This research explored the influence of the purchase environment on the choice of
complaint channel. The study was based on responses from 480 undergraduate students …

Consumer complaint behavior (CCB) is closely related to consumer satisfaction and is a
behavior of consumers in case of dissatisfaction. In some instances, consumers may remain …

This article examines the relationships among consumer awareness, ethnocentrism, and
loyalty toward imported poultry meat products. Four hundred consumers were randomly …

Is outside-in networking less influential than inside-out R&D on firm performance? Over the
past three decades, the inside-out perspective stands at the core of the marketing literature …

Although there is immense international support for consumer protection, the notion exists
that consumer protection can only exist in developed countries with ample fiscal resources …