Firms are under constant pressure from various governmental and nongovernmental
agencies to switch from conventional environmentally polluting products to green product …

This study aims to investigate the development of 'marketing innovation'defined as the
implementation of new marketing practices involving significant changes in the design …

We explore the relationship between strategic orientations (market orientation and
entrepreneurial orientation), organizational ambidexterity, and sustained competitive …

Purpose The purpose of this paper is to establish how small-and medium-sized enterprises
(SMEs) in water, beverage, soap, detergent, metal fabrication, wood and furniture …

This study investigated relationships among the market orientation of sharing economy
business, marketing innovation, sustainable competitive advantage (SCA), and …

This paper investigates the interface between organizational learning capability,
entrepreneurial orientation (EO), and small business performance. It reports on the findings …

Drawing on the resource-based view (RBV) of the firm this research investigates how an
integrated marketing communication (IMC) capability drives a brand's financial performance …

The study provides a new perspective on SME marketing strategies in the B2B context.
Using a resource-based view of the firm, the study develops a structural model linking …

Existing approaches at explaining accelerated internationalization of born global firms are
incomplete as they do not capture the learning that is undertaken by these firms and their …

Innovation and the customer participation are central issues in research focusing on the
performance of firms. However, the current literature offers little guidance on the extent of …