This book is not available as a print inspection copy. To download an e-version click here or for more information contact your local sales representative. When a crisis breaks out, it's not …
This book provides an executive overview of the field of public relations with a focus on what managers need to know to master the function quickly and effectively. The authors bring to …
Over the past 40 years, we have witnessed seismic shifts in advertising planning and buying processes. Due in no small part to the emergence of digital media, consumer choices have …
I Lock, C Schulz-Knappe - Corporate Communications: An …, 2018 - emerald.com
Purpose Companies in challenged industries such as fashion often struggle to communicate credibly with their stakeholders about their social and environmental achievements …
H Crijns, V Cauberghe, L Hudders… - Computers in Human …, 2017 - Elsevier
Social media enable organizations in crisis to communicate regularly about crisis events to the public. Furthermore, consumers have the opportunity to respond to the organization's …
K Oksanen, P Ståhle - Journal of knowledge management, 2013 - emerald.com
Purpose–The purpose of this paper is to investigate how physical spaces intersect with innovation and innovativeness, and what the most relevant attributes of physical space are …
Societies are increasingly characterized by polarization and fragmentation on a variety of socio-political issues. With the heightened social visibility of corporations, as a result of …
V Luoma-Aho - RJ-IPR: Research Journal of the Insitute for Public …, 2015 - jyx.jyu.fi
Stakeholder engagement has risen on the agenda of public relations recently mostly due to the introduction of real-time media and new hybrid forms of marketing, advertising and …
S Lodhia, G Stone - Australian Accounting Review, 2017 - Wiley Online Library
This paper discusses the potential role of Internet communication technologies, including social media, in the integrated reporting process. A media richness framework provides a …