Purpose The purpose of this research is to explicate the role of dynamic capabilities in the
ability of small-and medium-sized enterprises (SMEs) to create value and also investigate …

Based on the case study of an SME company in the United Kingdom (which we will call
SweetStar Cloud), this paper examines the attempts of the company to achieve significant …

Till today most companies seem to ignore the potential of persons with disabilities (PWD) as
customers and as employees. PWD represent a largely untapped market and customer …

Purpose The aim of this study is to examine the impact of the fit between product-service
strategy and sensing capability on novelty, and the potential moderating impact of contextual …

Although from a philosophical perspective, many reflections can be brought up about the
theorizing process, in this essay, we aim to reflect on the importance of the alignment …

Purpose–This study is aimed to map the trend, conceptual structure, and characteristic of
strategic planning in digital marketing research. Methodology–This study uses Performance …

This study aims to propose a model to study organizational routines as a generative system
based on time and innovation. Routines are intrinsically related to resources orchestration …

Whilst uncertainty and change has always been the focal point of strategic management
theories, the increasing rate of change and uncertainty that organisations have been …

Purpose This study aims to investigate routines as a conceptual tool to analyze resources
management in small and medium-sized enterprises'(SMEs) productive processes …

This research focused on a small training company located in the United Arab Emirates
(UAE). The company reported a work-based problem related to a decline in its profitability …