We evaluate whether the theory of effectuation provides–or could provide–a powerful causal
explanation of the process of new venture creation. We do this by conducting an analysis of …

This article explores effectual processes within home-based, online businesses. Our
empirical evidence provides a number of refinements to the concept of effectuation in this …

This paper explores why and how some small firms rapidly redesign their business models,
while others wait for environmental turbulence to subside. Using multiple case studies, we …

Home based businesses account for a significant proportion of all businesses in both
developed and developing economies. They are highly heterogeneous and therefore …

Purpose The purpose of this paper is to explore how resilience can support entrepreneurs in
uncertain environments. The study's objective is to show how different dimensions of …

Decision-making is at the heart of entrepreneurship. Unsurprisingly, entrepreneurship
research has engaged with processes of entrepreneurial decision-making resulting, most …

We use effectuation theory to understand the internationalization of emerging market
multinational enterprises (EMNEs), specifically answering the questions of:(a) how …

Entrepreneurship research has developed and upheld the distinction between two
fundamental notions of how entrepreneurial action might proceed, one being the predictive …

Purpose We aim to explore the role of the interplay between intuition and rationality in the
causation-effectuation decision-making processes of small creative businesses during their …

The authors use the analogy of the Argentine Tango to illuminate entrepreneurial
effectuation as a process of becoming. Drawing on the metaphor of dance, the authors …