In recent years, the metaverse has garnered significant attention as a term referring to a
network of 3D virtual worlds that integrate elements of both physical and digital worlds …

Purpose This article aims to provide a summary review of what is already known about
customer loyalty and identifies some emerging issues that play an important role in it. As a …

A consumer engagement systematic review: synthesis and research agenda | Emerald Insight
Books and journals Case studies Expert Briefings Open Access Publish with us Advanced …

Downward extensions fuel the continuous growth of the luxury sector and the introduction of
product lines at accessible prices. Does this blur the traditional concept of luxury associated …

Opinions published online about a given experience are known to influence consumers'
decisions. However, such opinions reflect different degrees of engagement which may affect …

Since currently there is no established, unitary and shared theory on consumer–brand
engagement (CBE), this exploratory study is aimed at inductively proposing a preliminary …

The study finds significant differences in the level of status consumption by generational
cohort. The average level of status consumption was highest for Generation Y, followed by …

This research advances the theory and practice of luxury brand advertising effectiveness by
decoding brand–consumer engagement grounded in narrative transportation. An online …

Open access publishing has frequently been proposed as a solution to the serials crisis,
which involved unsustainable budgetary pressures on libraries due to hyperinflation of …

The younger generation is more open to new concepts of conspicuous products/services,
such as luxury restaurants/cafés, as a means of self-expression or symbols of their desired …