Purpose Artificial intelligence is one of the most significant and active fields of study in the
last few years. Artificial intelligence-derived robotic technologies known as chatbots are …

Generative AI, such as generative pre-trained transformer (GPT), has seen rapid
advancements in recent years, offering a wide range of applications, but it also presents …

Purpose Following the remarkable debut of ChatGPT and its rapid adoption by a global
audience since its launch in November 2022, this study delves into educators' perceptions of …

Purpose The purpose of this research paper was to determine which needs for incentives
influence positive word-of-mouth (PWOM) among international tourists and how these needs …

Purpose This study, rooted in affordance-actualization theory and communication theory,
aims to critically examine how ChatGPT influences users' transition from new adopters to …

This research aims to evaluate the hotel business website, which has been awarded the
best employer awards by Great Place To Work (2023), with ChatGPT regarding employer …

This study aims at predicting the interrelationship between among Chat GPT with its six
dimensions, tourist's satisfaction and Chat GPT usage intention as perceived by tourist, and …

This research reveals that the integration of ChatGPT into recruitment processes in the hotel
and tourism sector provides significant advantages in terms of time and cost. ChatGPT …