Models can provide a structured way to think about adoption and provide a method to
investigate the impacts of different factors in the adoption process. With at least 70 years of …

The technology acceptance model (TAM) is an important tool in information technology
research. Many scholars have applied the classical TAM to various research domains …

Farm businesses face increasing challenges in the face of policy reform which envisages
multifunctional rural economies with objectives which span the environmental, the social as …

Research on individual-level technology adoption is one of the most mature streams of
information systems (IS) research. In this paper, we compare the progress in the area of …

Farmer decision making in relation to chemical fertiliser and manure use is of great concern
to policy makers. Inefficient use can lead to both environmental pollution and financial …

Soil erosion is a problem with serious on-site and off-site consequences. There exists a
broad series of measures to mitigate soil erosion, unfortunately policy makers observe little …

The UK is the largest lamb meat producer in Europe. However, the low profitability of sheep
farming sector suggests production efficiency could be improved. Although the use of …

In Africa, many governments and development agencies have promoted aquaculture as a
panacea for household food security, rural development, and poverty reduction. However …

The on-farm use of commercial decision support systems (DSSs) presents learning and
adaptation challenges for farmers and their social learning networks. A study of six …

This article recognizes the maturity of individual‐level technology‐adoption research and
suggests three broad future research directions. They are:(i) business process change and …