From Earlier Exploration to Advanced Applications: Bibliometric and Systematic Review of Augmented Reality in the Tourism Industry (2002–2022)

M Zaifri, H Khalloufi, FZ Kaghat, A Azough… - Multimodal …, 2023 - mdpi.com
Augmented reality has emerged as a transformative technology, with the potential to
revolutionize the tourism industry. Nonetheless, there is a scarcity of studies tracing the …

Should Organizations Leverage 360-degree Commercial Video Campaigns?: The influence on customer-brand engagement and customer-based brand equity.

Y Shi - 2017 - essay.utwente.nl
The purpose of this study is to investigate the effectiveness of leveraging 360-degree
commercial campaigns. As one of the first studies to exam its potential values, the research …

[PDF][PDF] 360º Hypervideo: an interactive documentary around the refugee crisis in Greece

A Oliver Tomàs - 2018 - repositori.uib.es
[eng] We present an interactive 360º documentary around the migratory crisis in Greece.
Omnidirectional content is recorded using a 6-camera array and rendered in an …