Traditional marketing thought and practice largely view new product development (NPD) as
an internal, firm-based activity in which customers are relatively passive buyers and users …

Innovation contests as a means to realize innovative product or service solutions are
growing in popularity among practitioners and researchers. An increasing number of …

An increasing number of firms are hosting virtual customer environments (VCEs) to involve
their customers in product development and product support activities. While the benefits to …

Drawing on rich empirical material, this revealing book builds up a critical theory, arguing
that brands have become an important tool for transforming everyday life into economic …

Virtual customer environments (VCE), which provide services ranging from online
discussion forums to virtual design toolkits, enable firms to involve their customers in …

Research has shown that many innovations originate not in the manufacturer but the user
domain. Internet‐based toolkits for idea competitions (TIC) are a novel way for …

The opportunities of mass customization are acknowledged as fundamentally positive by
theoretical and empirical studies for many years. Many companies are already operating on …

Customer engagement has been labeled as a prerequisite for the success of virtual
customer environments. A key challenge for organizations serving their customers via these …

In this article, I investigate why consumers engage in virtual new product developments
initiated by producers. Drawing on motivation research found in related fields such as …

When acting as co-designers, customers face new uncertainties and risks, coined “mass
confusion” in this article. Building on a construction strategy of empirical management …