Multiple scales measuring a customer's, or consumer's, engagement (CE) with a brand or
specific brand elements (eg, advertising/social media content) have been proposed in the …

Social media have progressed drastically in building successful consumer engagement both
in brand building and sustainable consumption. This paper is a review of the articles …

Linking social media marketing efforts with customer brand engagement in driving brand loyalty
| Emerald Insight Books and journals Case studies Expert Briefings Open Access Publish with …

Although customer engagement's (CE) effects on marketing-related outcomes are well
documented, its broader impacts on life domain constructs (eg, subjective well-being [SWB]) …

Purpose Through the theoretical lenses of media richness, perceived realism and customer
engagement, this study aims to investigate the mechanisms that promote customer …

Purpose Non-profit organizations (NPO) contribute significantly to the welfare of citizens and
communities. Engagement in volunteering is crucial for sustaining volunteer motivation and …

Purpose This research aims to examine the role of consumers' brand trust and attachment
on advocacy intention before and after the occurrence of brand misconduct in retail banking …

Consumers have demonstrated new ways of engaging with fashion retailers and
experiencing their brand values. This research aims to understand better how fashion …

The development of digital media has led to the emergence of live streaming, a service
system that involves multiple parties coexisting, including platforms, spectators, and …

Competition in the hotel industry makes it necessary to study innovative ways to preserve
and increase customer base. Effective interaction with customers is evidence of hotels' …