This paper investigates whether generation matters in the intention to buy green and
sustainable products and, simultaneously, examines the antecedents of green and …

Tourism is a system that has social, environmental and economic impacts on a global scale.
A system of this size has inevitable consequences. These results, which become a chronic …

Introduction: Organizations currently emphasize green marketing strategies by implementing
marketing practices, aiming to design, produce, promote and sell green products. Thus, both …

The media and consumer research groups have been keeping the Millennials in spotlight for
many years now; perhaps it is time to turn some of the attention on Gen Z, which began its …

This study aimed to examine the needs of Generation Z and determine the corresponding
strategic vectors for the global market transformation using the tourism sector as an …

Este número de la serie" Políticas Sociales" reúne cinco ponencias presentadas al
Seminario" Experiencias y metodologías de la investigación participativa, las cuales …

Purpose The purpose of this study is to identify segments in the Gen Z population (born
between 1996 and 2010) in Europe, the USA and Australia, based on brand-and lifestyle …

Purpose The purpose of this study is to analyze the impact of the acceptance of national
governments' restrictions imposed due to the COVID-19 pandemic on the citizens' safety …

Gerçekyaşamda kazanılan başarıların eğitimle edinilmiş becerilerle doğru orantılıolduğu
söylenebilir. Günümüzde de bireylerin eğitim ve öğretiminin büyükçoğunluğunun okullar …

Purpose Importance of corporate social responsibility (CSR) in marketing domain is
increasing immensely. The effect of CSR perception on the purchase intention differs on the …