Unlocking the entrepreneurial state of mind for digital decade: SMEs and digital marketing

E Nichifor, RC Lixăndroiu, CI Maican, S Sumedrea… - Electronics, 2022 - mdpi.com
Given the current technological changes, entrepreneurs need to transform their businesses
and become more and more digitalized. The process of digital transformation through digital …

Impacto das barreiras à digitalização na adoção de tecnologias digitais nas empresas portuguesas

ACC Teles - 2023 - search.proquest.com
Muitos estudos têm vindo a analisar os benefícios para as empresas provenientes da
adoção de tecnologias digitais. Para além do mais, esses benefícios têm se expandido para …

[PDF][PDF] Artificial intelligence as a catalyst for sustainable business innovation: Perspectives from finance and marketing

C Bartelt, AM Röser - … & Társadalom| Journal of Economy & …, 2024 - researchgate.net
Artificial Intelligence (AI) has emerged as a transformative force driving sustainable business
innovation across various sectors, particularly in finance and marketing. This study …

[PDF][PDF] A digitális átállás nehézségei és a magyar kkv-szektorban alkalmazott megoldások1

V János - TIME FOR CHANGE - kgk.uni-obuda.hu
A KKV-ként definiált vállalkozások túlnyomó többsége kisméretű családi vállalkozás,
amelyek jellemzően az emberi tudástőkén alapulnak. Sok esetben a hagyományos …