Omni-channel retailing is a popular strategy in a new retailing era when digitalization, social
media, big data and other emerging technologies (eg, Artificial Intelligence (AI), virtual reality …

This paper presents a comprehensive review of recent empirical studies dealing with online
consumer behavior and decision‐making processes. To that end, the paper adapts and …

The aim of this study was to understand how omnichannel integration quality affects
customer loyalty through customer engagement and relationship program receptiveness …

Advances in information and communication technologies (ICT) have led to the revolution in
retail industry through integrating multiple available channels to enhance seamless …

Understanding customer experience and the customer journey over time is critical for firms.
Customers now interact with firms through myriad touch points in multiple channels and …

Along with the rapid development of in-store technology, multichannel service is being
shifted to omnichannel. By integrating different parallel channels, omnichannel service …

The omni-channel, as an emerging trend in retail, aims to coordinate processes and
technologies across supply and sales channels. The evolution of this concept is still nascent …

Business experts have enthusiastically projected a seamless, retail world where customers
can shop across channels, anywhere and at any time. This type of multiple channel retailing …

This research examines the impact of online–offline channel integration (OI), defined as
integrating access to and knowledge about the offline channel into an online channel …

The authors propose a conceptual framework to explain whether and under what firm-level
conditions cross-channel integration impacts firm sales growth. To test the theory, the …