How Empowering Narratives and Strategic Analytics Fuel Luxury Brand Activism
R Mahajan - Using Strategy Analytics for Business Value Creation …, 2024 - igi-global.com
Strategic analysis for brand management is a nascent tool that is based on data driven
decision making. The modern consumer market can no longer be sufficiently drawn by the …
decision making. The modern consumer market can no longer be sufficiently drawn by the …
A Comparative Study of Marketing Analytics Adoption in the Luxury Fashion and Watch Industries: Challenges and Opportunities
R Ghiraiya - RESEARCH REVIEW International Journal of …, 2024 - rrjournals.com
The research aims at the marketing analytics and adoption in luxury fashion and watch
industries to evaluate the challenges and opportunities faced by the organizations. The …
industries to evaluate the challenges and opportunities faced by the organizations. The …