The apparel manufacturers and retailers throughout the world are searching for innovative
solutions to reduce the harmful impact the industry has on the environment. These firms …

The growth of Instagram continues, with the majority of its users being millennial consumers
who share all aspects of their life on social media. One of the most popular advertising …

This research examined the influence of social media advertising conducted by beauty
influencers. The researchers analyzed the impact of Celebrity Credibility (ie, Expertise …

Scholars around the world have studied electronic word of mouth (eWOM) heavily in the
past decade. However, despite extensive knowledge of the effect of eWOM on consumer …

Celebrities have been involved in endorsing various activities since the eighteenth century.
This article focuses on five aspects: to examine the present status of literature available on …

A rapid information and communication technology development results in the change of
community's lifestyle in online shopping. Online marketing strategy should be taken to …

Smartphone becomes a standard platform for people to communicate with others.
Nowadays, almost everyone has a smartphone because of its dependable functions …

Abstract Development of motorcycle industry in Indonesian was represent by four
producer'from Japan, such Honda, Suzuki, Yamaha, and Kawasaki. Each brand was known …

Research has shown that the use of celebrity endorsers brings many positive effects
including a positive brand attitude, building brand awareness, creating positive feelings …

Online purchase behavior of sports consumers: the effect of eWOM and celebrity endorsements
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