In recent years, our increasing use of technology has resulted in the production of vast
amounts of data. Consequently, many researchers have analyzed digital data in attempt to …

Abstract The Foote, Cone, and Belding (FCB) grid was developed to help advertising
practitioners think strategically and situationally about the way consumers make purchase …

The development of energy communities has the potential to support the energy transition
owing to the direct engagement of people who have the chance to become “prosumers” of …

Over the years, E-commerce industry has been witnessing a phenomenal growth, thanks to
rapid technological advancement in Industry 4.0. There has been a standout surge in the …

Social media has become an increasingly vital tool for human resource management (HRM)
in many parts of the globe. However, Asian societies have adopted social media for HRM at …

Matrimonial applications have become an indispensable component of the matrimonial
landscape in India, facilitating individuals to expand their search for possible matches and …

This study aims to propose and test an integrated model of the theory of planned behaviour
(TPB) and uses and gratifications theory (U&G) to understand viewers' intention to watch …

Although a significant need exists for college students to market their job skills effectively to
potential employers, no prior research systematically analyzed the quality of information …

Purpose Drawing on trait activation theory, this study examines the influence of positive
affectivity on employment predictions (eg the probability of obtaining an interview and being …

Purpose LinkedIn, as a professional networking platform, plays a crucial role in connecting
professionals globally and facilitating their professional growth. This study aims to analyse …