Although web personalization has been examined by earlier literature reviews, an updated
analysis of recent advances in the field is needed. The authors extend prior reviews of web …

Artificial intelligence (AI) and machine learning (ML) may save money and improve the
efficiency of business processes, but these technologies can also destroy business value …

The Web is a constantly evolving, complex system, with important implications for both
marketers and consumers. In this paper, we contend that over the next five to ten years …

Abstract In Recommender Systems (RS), a user's preferences are expressed in terms of
rated items, where incorporating each rating may improve the RS's predictive accuracy. In …

In an increasingly competitive market, most online tour operators have launched
personalized travel itinerary recommendation services. Different from previous studies, this …

We study the effect of user privacy concerns on competition between online advertising
platforms. Online platforms attract advertisers by offering capabilities to reach audiences …

Due to its immense popularity amongst marketing practitioners, online personalized
advertising is increasingly becoming the subject of academic research. Although advertisers …

We study an online environment where a firm provides strategic product recommendations
to consumers. We develop an analytical framework to integrate recommendations into the …

By tracking consumers' browsing and purchase history, web personalization generates taste-
matched recommendations for each consumer to stimulate purchases. In addition to taste …

Recent high-profile antitrust cases and policy proposals have put a spotlight on the
relationship between firms' access to big data and sustained competitive advantages in …