This paper makes an attempt at understanding the concept of rural marketing through
conceptualisation based on literature review and some experimential learning. It aims to (i) …

This study provides information on economic aspects of production and marketing of one of
the important commercial flower crops viz. Chrysanthemum, based on the data collected …

Describes the status of fruit and vegetable production in India and examines the
development and status of cooperative marketing. Outlines the activities of three …

Agricultural marketing plays a vital role in agricultural development which is a pre-requisite
for development in other sectors and for the overall development of the economy. The …

The average adoption index of low, medium and high adopters group was 45.14 per cent,
64.73 per cent and 90.22 per cent, respectively. Whereas, at overall level it was 66.69 per …

ABSTRACT A study was conducted to identify the status of mango production, mango
varieties produced, and to explore their relationship with some selected characteristics. Data …

This study examines the marketing cost and marketing margins of apples and grapes in the
Parbhani market of the Maharashtra state in India. A survey was conducted on 30 retailers …

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The study was conducted among 104 mango producer to assess their, profitability in case of
mango production, demographic and socio-economic condition eg age, education …

This study was confined to Saharanpur District of western Uttar Pradesh, first belt of mango
production. Data for study was collected from prevalent marketing channels of Mango fruit in …