Consumer Purchase Decisions in Tiktok Live: Analyzing the Role of Influencer Credibility, Immersion, and Engagement
A Rimbasari, A Thahira - CAPITAL: Jurnal Ekonomi dan …, 2024 - e-journal.unipma.ac.id
This study examines the impact of influencer credibility, immersion, and involvement on
purchase decisions through TikTok Live. Employing a quantitative method, the research …
purchase decisions through TikTok Live. Employing a quantitative method, the research …
The Use of Financial Quiz Websites on Controlling Impulsive Shopping Behavior
HW Aripradono, SC Natalia - Journal La Bisecoman, 2024 - newinera.com
This study aims to develop a financial quiz website designed to help control impulsive
buying behavior, particularly among women aged 18-24 in Batam City. The Design Thinking …
buying behavior, particularly among women aged 18-24 in Batam City. The Design Thinking …
The Marketing Communication Strategy Live Streaming Tiktok Account@ whitediary. Id
RKT Pratiwi, NM Aesthetika - Jurnal Spektrum Komunikasi, 2024 - journal.stikosa-aws.ac.id
This research aims to evaluate the effectiveness of the marketing communication strategy of
the live streaming feature on the TikTok social media platform, focusing on the@ WhiteDiary …
the live streaming feature on the TikTok social media platform, focusing on the@ WhiteDiary …
[引用][C] Fenomena Live Streaming Tiktok Shop: Influencer Credibility, Immersion, Promotion, Involvement Dan Purchase Decision
RY Sari - 2024 - Sekolah Tinggi Ilmu Ekonomi YKPN …