Background: The K-wave popularity led to increased Korean fans in Indonesia, including
other sectors of Korean products. Further, the styles of the stars, look, and culture became …

Korean entertainment industries are dominating all over the world, including in the
Philippines. These celebrated mediums included Korean movies, songs, and products …

This study aims to analyze the effect of country of origin (also referred to as geographical
location), brand ambassadors, and advertising campaigns towards purchase intention of …

Penelitian ini bertujuan untuk menganalisis pengaruh brand ambassador, advertising
campaign, dan country of origin terhadap minat beli pada situs Tokopedia. com. Sumber …

Hallyu, the global cultural phenomenon that is also known as the Korean Wave affects its
fans in terms of both their openness to Korean culture and their purchase intentions. Despite …

One of the most advantageous spillover effects of the rise of Korean wave has been the
growing popularity of Korean consumer products including cosmetics, food, fashion, etc. in …

Penelitian ini dilakukan untuk mengetahui pengaruh brand ambassador, country of origin
dan brand image terhadap keputusan pembelian produk nature republic di Kabupaten …