Central to successful communication is the writer/speaker's ability to make statements about
the external, experiential world coherent, intelligible and persuasive to a particular …

Metadiscourse–the ways in which writers and speakers interact through their use of
language with readers and listeners–is a widely used term in current discourse analysis …

Given the interest in the study of metadiscourse as the communication of ideas and the way
people use language in different communicative situations, this paper attempted to find the …

Higher education (HE) has experienced a swift internationalization process in the last
decade, introducing English as a Medium of Instruction (EMI) in many universities. This new …

Corporate leader messages posted by senior management play a pivotal role in building
relationships with stakeholders in the professional corporate communication context and …

Credibility is a function associated with promotional genres and persuasion, and a powerful
marketing concept (Eisend, 2006; Ming, 2006) which provides trustworthiness about the …

The discourse of promotional tourism employs a rich array of adjectives. However, to date,
there exists a dearth of comprehensive studies exploring the usage and characteristics of …

Purpose: In this cross-cultural study, we investigated the similarities and differences in the
multimodality of Chinese and US corporate homepages. Method: We collected the …

This article introduces a text mining tool that can automatically extract information using
Hyland's analysis model as a theoretical framework to analyse the use and characteristics of …

With the flourishing of tourism, more and more travelers tend to look at reviews on travel
websites before booking accommodations. To minimize the possible unfavorable influence …