This research examines the impact of green marketing and its factors on purchase intention
through green brand trust and image. It examines the correlation between six concepts …

Research on the word-of-mouth intention of consumers has received increasing attention in
hospitality research. However, little research has explored the effect of green image on the …

This is a conceptual paper to study the impacts of green marketing strategy on the Malaysian
certified ISO 14001 Environmental Management System firms' performance. The paper aims …

Purpose The purpose of this paper is to investigate the formation of green brand image
through customers' perceptions of the functional and emotional benefits associated with …

This study aimed to identify the relationships between green brand dimension (green brand
awareness, green brand image, and green brand trust), green perceived value and …

As the number of green consumers increases, many airlines are making a lot of effort to
create green images. Since there has been little empirical research on green image in the …

Drone food delivery services play a significant role in protecting the environment, because
the services are operated by batteries that can be charged with electricity. Therefore, this …

Research background: Faced with multiple media scandals concerning the pollution
resulting from manufacturing activities, and encouraging the overconsumption of clothing …

This study examines the effect of green practices on green brand equity, and it looks at the
impact of green brand attachment and green skepticism as mediating variables on these …

Purpose In recent years, consumers today recognise organic foods as high-quality products
which can benefit them in various aspects. The tendency to switch consumption behaviours …