The impact of brand image on customer satisfaction and brand loyalty: A systematic literature review

AH Tahir, M Adnan, Z Saeed - Heliyon, 2024 - cell.com
This literature review examines the impact of brand image on customer satisfaction and
brand loyalty in the context of foreign tourism. Following a review of relevant literature …

[PDF][PDF] Pengaruh kualitas produk, harga, dan promosi terhadap loyalitas pelanggan

DINR Cardia, IW Santika, NNR Respati - 2019 - academia.edu
Tujuan dari penelitian ini untuk menguji pengaruh kualitas produk, harga, dan promosi
terhadap loyalitas pelanggan pada pengguna kartu prabayar Smartfren di Kota Denpasar …

Pengaruh Kualitas Layanan, Kualitas Produk, Promosi, dan Harga Normal terhadap Kepuasan dan Loyalitas Konsumen

NG Woen, S Santoso - Jurnal Maksipreneur: Manajemen …, 2021 - ejournal.up45.ac.id
Dalam banyak kegiatan pemasaran termasuk pada bisnis makanan cepat saji, kepuasan
pelanggan adalah faktor penting bagi keberhasilan bisnis tersebut dan memiliki …

The effects of customer satisfaction, perceived service quality, perceived value, and brand image on customer loyalty

M Jasin, A Firmansyah, H Anisah… - Uncertain Supply …, 2023 - m.growingscience.com
The purpose of this study was to analyze the effects of customer satisfaction, service quality,
perceived value and brand image on consumer loyalty through a quantitative method. The …

Effect of consumption values on consumer satisfaction and brand commitment: Investigating functional, emotional, social, and epistemic values in the running shoes …

H Furukawa, K Matsumura… - International Review of …, 2019 - search.proquest.com
Firms can acquire sustainable competitive advantages by managing brand relationships
and consumption values. However, previous studies do not compare consumption value …

The effect of supply chain organizational and supply agility on supply chain performance: The mediation role of supply chain strategy in retail shops

J Sutanto, E Harianto, N Balkan - Uncertain Supply Chain …, 2023 - growingscience.com
This research aims to analyze the effect of supply chain organizational and supply agility on
the performance of supply chain performance through the mediation role of the supply chain …

[PDF][PDF] The Effect of Price Fairness, Brand Image, and Perceived Value on Satisfaction and Word of Mouth of Go-Jek Customers

I Bernarto, Z Hutabarat, A Purwanto - International Journal of Artificial …, 2024 - ijair.id
Indonesia has online transportation service providers such as Go-Jek, currently operating in
several major cities in Indonesia, such as Greater Jakarta, Bandung, Surabaya, Bali, and …

The effect of product quality and price toward repurchase intention at Taco Casa Bali during Covid-19 pandemic

PE Werdiastuti, A Agustiono - Asian Management and Business …, 2022 - journal.uii.ac.id
Due to Covid-19 pandemic, sales and the number of visitors to Taco Casa Bali have
decreased. In this changing situation, repurchase intention is very important for the …

Interpersonal trust impact on moderate customer satisfaction by product quality and brand image

A Pranata, TYR Syah… - Journal of Multidisciplinary …, 2020 - kemalapublisher.com
Consumer satisfaction needs to be considered by company management due to affected by
company's turnover. Consumer satisfaction appeased to buy a product because value …

What really drives loyalty in the fast-moving consumer goods market?

M Morkūnas… - IIM Kozhikode Society & …, 2023 - journals.sagepub.com
This article seeks to determine the real drivers of customer loyalty in the fast-moving
consumer goods (FMCG) market. The study uses beer consumers in Lithuania as an …