In the current scenario, extremely little information exists on the uses, benefits, and
limitations of social media for health communication among the patients and health …

Social media has emerged as a powerful tool for communication. A large number of
professional pharmaceutical associations are making their presence felt across social media …

Social media promotion of prescription medicines are subject to ethical and legal standards.
Contacting patients directly to promote drugs has long been frowned upon and banned in all …

The use of social media to promote prescription drugs is controlled by ethical and legal
behavior and practice standards. Only two countries, the USA and New Zealand, have made …

Patients are increasingly using social media to search for health information. Most of the
studies have used the term" DTCA" or “Direct to consumer advertisement” as a general term …

Ethical and legal norms have been critical for marketing pharmaceutical products. Reaching
out directly to patients for promoting drugs has been an anathema globally and is an illegal …