In the information systems, customer relationship management (CRM) is the overall process
of building and maintaining profitable customer relationships by delivering superior …

Smart technologies have dramatically improved environmental risk perception and altered
the way organizations share knowledge and communicate. As a result of the increasing …

This study explores how customer relationship management (CRM) systems support
customer knowledge creation processes [48], including socialization, externalization …

Increased risk exposure levels, technological developments and the growing information
overload in supply chain networks drive organizations to embrace data-driven approaches …

Purpose The purpose of this paper is to identify the critical success factors (CSFs) for AI-
integrated CRM system for better knowledge management (KM) in organizations to improve …

El presente artículo, es producto del acercamiento teórico-práctico a la Gestión del
Conocimiento, modelo gerencial que llevado a cabo en la organización como estrategia …

With the increase of living standards and the sustainable changing patterns of people's lives,
nowadays, hairdressing services have been widely used by people. This paper adopts data …

Firms that achieve to establish reciprocal and successful relationships with their clients can
obtain greater profitability in their relationship marketing inversions. This study adopts the …

With the expansion of the Internet, various tools have been used to communicate with
customers in organizations, and organizations use different E-CRM methods to create …

Purpose The Web 3.0 has been hugely enabled by smartphones and new generation
mobile applications. With the growing adoption of smartphones, the use of mobile …