Both culture and age have a direct impact on consumers' shopping behaviour. Similarly, this
paper explores consumers' return behaviour in two different cultural contexts, China and …

The chapter discusses the role of artificial intelligence (AI)-powered chatbot's service quality
dimensions in developing customer-brand relationship and their impact on electronic word …

Purpose This study aims to test a proposed model based on a combination of the
relationship marketing and service quality dimensions as predictors of corporate image and …

Purpose This study aims to examine a proposed model based on a combination of
relationship marketing and service quality dimensions as a significant predictor of corporate …

Purpose This study aims to identify the factors that influence customer satisfaction in the
banking sector from the perspective of employee characteristics. More specifically, this study …

This article examines the relationship between international tourists' experience quality and
perceived value on behaviour intention for the subak cultural landscape as a heritage …

Saat ini perekonomian sedang melemah mengingat di tengah pandemi ini toko-toko retail
sangat berdampak. Maka dari itu saya mengangkat judul ini karena ingin mengetahui …

The advent of the internet and other technological innovations has brought transformational
changes in the retailing environment. Looking into the growing competition and increased …

The study examines the role of car-hailing service (CHS) online and offline service quality
on satisfaction and loyalty. Moreover, it examines the impact of satisfaction on trust and its …

La cultura organizacional ha sido un factor determinante en el éxito o fracaso en los
procesos comerciales de cualquier organización. Numerosos son los estudios con referente …