An innovation resistance theory perspective on purchase of eco-friendly cosmetics

M Sadiq, M Adil, J Paul - Journal of Retailing and Consumer Services, 2021 - Elsevier
This study investigates the reasons for consumer resistance towards purchase of eco-
friendly cosmetic products using the innovation resistance theory. Thus we extend the theory …

Unraveling customer repurchase intention in OFDL context: An investigation using a hybrid technique of SEM and fsQCA

N Dogra, M Adil, M Sadiq, G Dash, J Paul - Journal of Retailing and …, 2023 - Elsevier
This research proposes a conceptual model based on the stimulus-organism-response (S–
OR) theoretical framework which links perceived website/app quality and image (stimuli) to …

Exploring the role of website quality and hedonism in the formation of e-satisfaction and e-loyalty: Evidence from internet users in India

A Ahmad, O Rahman, MN Khan - Journal of Research in Interactive …, 2017 - emerald.com
Purpose The purpose of this study is to explore the factors that help in building e-loyalty
towards online retailers. Internet has brought the world market into a single platform …

Employer branding aids in enhancing employee attraction and retention

A Ahmad, MN Khan, MA Haque - Journal of Asia-Pacific Business, 2020 - Taylor & Francis
It has become a vital task for employers to attract and retain the talented pool of human
capital. The human capital of a firm has proved itself a source which provides employers …

The synergetic effect of after sales service, customer satisfaction, loyalty and repurchase intention on word of mouth

M Nasir, M Adil, A Dhamija - … Journal of Quality and Service Sciences, 2021 - emerald.com
Purpose Under a dynamic business environment that is seen today, organizations need to
adopt the right blend of strategies to attract, retain and maintain customers. Extant marketing …

Eco-friendly hotel stay and environmental attitude: A value-attitude-behaviour perspective

M Sadiq, M Adil, J Paul - International Journal of Hospitality Management, 2022 - Elsevier
The growing body of literature around eco-friendly hotels indicates an increase in popularity
for such hotels. However, the low booking rate in eco-friendly hotel is a major concern for …

Young consumer's green purchasing behavior: Opportunities for green marketing

SMF Uddin, MN Khan - Journal of Global Marketing, 2018 - Taylor & Francis
This study aims to identify the key antecedents that influence young Indian consumers'
environmental attitudes, which indirectly affect their green purchasing behavior. A model is …

Examining the role of consumer lifestyles on ecological behavior among young Indian consumers

A Adnan, A Ahmad, MN Khan - Young Consumers, 2017 - emerald.com
Examining the role of consumer lifestyles on ecological behavior among young Indian
consumers | Emerald Insight Books and journals Case studies Expert Briefings Open …

Developing and validating five-construct model of customer satisfaction in beauty and cosmetic E-commerce

TTN Nguyen - Heliyon, 2020 - cell.com
Abstract Grounded on the American Customer Satisfaction Framework (ACSF) of Bryant
(1995), the European Customer Satisfaction Framework Model (ECSF) of Anderson and …

Predicting online travel purchase behavior: The role of trust and perceived risk

M Sadiq, N Dogra, M Adil, K Bharti - Journal of Quality Assurance in …, 2022 - Taylor & Francis
Developments in internet and mobile technology during current times have brought about a
disruptive change in travel information communication technology (ICT), which in turn has …